Einstein Bros. Bagels introduces "world’s first caffeinated bagel"

On Thursday, May 4, Einstein Bros. Bagels announced the launch of its new Boosted Bagels, an innovative line of bagels containing beneficial vitamins and functional ingredients to help customers kick-start their day.

One of these new products is an espresso-infused Espresso Buzz Bagel, which is being referred to as "the world’s first caffeinated bagel." The Espresso Buzz Bagel carries about a third of the caffeine that a person would get in an average eight ounce coffee.

Additionally, the company is also introducing the sweet, oat-topped Cherry Chia Bagel and the mouth-watering Savory Parm Bagel.

Each bagel is full of rich nutrients for a healthy boost:

  • Espresso Buzz Bagel – boosted with 32mg of caffeine and 13g of protein
  • Cherry Chia Bagel – boosted with 300mg of omega-3 ALA and 12g of protein
  • Savory Parm Bagel – boosted with iron, B1, B2 and 12g of protein

Einstein Bros. Bagels is launching the Boosted Bagels as part of National Nurses Week, which takes place May 6-12, 2017. In recognition of National Nurses Week, any nurse who stops by a participating Einstein Bros. Bagels location on Thursday, May 11 wearing his or her scrubs or showing ID will receive a free Espresso Buzz Bagel and schmear.

"When the launch of Boosted Bagels coincided with National Nurses Week, we knew it was a perfect opportunity to thank a group of people who give others a boost when they need it most," says Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, R&D, and Catering. "We hope the nation's nearly four million nurses take us up on our offer for a free Espresso Buzz Bagel and shmear to jumpstart their day or give them a boost after a long night on the job."