Kellogg’s transforms NYC restaurant into pop-up Pop-Tarts Café
For one week only, Kellogg’s NYC has transformed into all things Pop-Tarts.
Having started the week of February 21 and lasting until February 26, the Times Square-based restaurant that normally specializes in cereal has transformed into the Pop-Tarts Café. While $1 versions of the breakfast pastries are available, it’s the rest of the menu that is really making headlines.
Such “Crazy Good Creations” as Birthday Fiesta Nachos (Confetti Cupcake Pop-Tarts “chips”, strawberry “salsa”, frosting “cheese”, fresh mint, sprinkles, birthday candle) and Personal Pop-Tarts Pizza (Brown Sugar Cinnamon Pop-Tarts “crust”, strawberry “marinara sauce”, frosting “cheese”, fruit leather “pepperoni”, frest mint) make up the entrees for this temporary menu.
Additionally, Pop-Tart milkshakes, cheesecakes, and cake poppers are available.
Kellogg’s is also connecting with college students in the NYC area by providing 600 free Pop-Tarts burritos on six New York City campuses on Friday, February 24 through its partnership with UberEats.
"From fruity to new coffeelicious flavors, Pop-Tarts appeal to a wide range of palates," says Angela Gusse, director of marketing for Pop-Tarts. "By reimagining recipes we know our fans love, we're proving that there's no limit to enjoying the toaster pastries. Pop-Tarts Café is an exciting dining experience that showcases the best ways to play with food – we can't wait to see fans' reactions."