Los Angeles shop specializes in PB&J sandwiches with the crusts cut off
The demand for nostalgic treats is high, with many bakeries offering items that harken back to customers’ childhoods. One establishment that understands this better than many is PBJ.LA, a restaurant that serves peanut butter and jelly sandwiches in a form that would satisfy the inner-child in almost anyone.
PBJ.LA opened earlier this summer based around the concept of inventive combinations of organic, exotic nut butters, superfoods, artisanal jams, and more enticing ingredients. For an added bonus, the shop uses a crimper machine to remove the crust, forming an improved version of the classic Uncrustables grab-and-go sandwiches.
“Part of the concept was kind of like a modern take on peanut butter and jelly and part of it was a throwback to this old American idea of mom making you a PB&J on Wonder Bread or white bread, and cutting the crust off for you because you’re a kid and you don’t like the crust,” says owner Brad Greenberg.
PBJ.LA’s most popular flavor is the Old Fashioned, based on the famous cocktail, which features roasted salted pecan butter, bourbon bitters apple jams, and orange zest. The shop also makes an Italian PB&J, a savory sandwich which features roasted sage pine nut butter, basil cherry tomato jam, buffalo mozzarella or vegan smoked provolone, arugula, and balsamic reduction and olive oil.