RBA Membership Director

The Retail Bakers of America welcomes Marlene O'Connell to the association’s team as membership and development director.

"I'm so excited to be a part of an association that is so well respected in the industry," said O'Connell. "I can't wait to continue the success of this group and to grow our ever-important membership."

She brings a strong background in data management, development and relationship marketing.  Recently, she has worked with the Concordia University Chicago Foundation in annual giving and operations. Prior to that, she was with S&H Citadel/Carlson Marketing Group, an incentive marketing company, where she helped develop and manage incentive and loyalty programs for a variety of clients. 

As RBA’s new membership and development director, O'Connell will be tasked with four main goals:

Organize and utilize the RBA membership database

Networking RBA members through RBA Connect

Grow membership programs and affinity partners

Promote IBIE to RBA members and non-members

For more information, contact:

Marlene O'Connell 

Membership & Development Director

800.638.0924, ext. 705

Marlene@RetailBakersofAmerica.org