Twitter adds live video to its social media marketing arsenal

 

Twitter today announced that now anyone can broadcast live video directly from its apps. Powered by Periscope, live video on Twitter allows people to share and experience everything from significant moments to daily life together with an audience - all through a Tweet.

"We started Periscope because we wanted to give people the superpower to share live video with an audience. Bringing this capability directly into the Twitter app is an important step because it brings that superpower to the hundreds of millions of people who use Twitter," says Kayvon Beykpour, CEO of Periscope. "Twitter's already the place where people go to see what's happening. With this update, anyone can now broadcast what's happening live."

Members of the audience within a live video on Twitter can interact with the broadcaster by commenting and sending hearts to show their support. Tweets that contain live video can be Retweeted, liked, and shared anywhere that people can share a Tweet.

Anyone on Twitter can now create and Tweet live video with the latest Android and iOS updates.

This is especially good news for businesses like bakeries that wish to employ live video in their social media marketing.