Wholesome Sweeteners

Wholesome!, a supplier of Fair Trade, organic and non-GMO sugars, agaves, stevia, molasses and honey in North America is bringing its new look, new products and a whimsical new brand campaign to Natural Products Expo East, September 17-19 (Booth # 1317) in Baltimore, MD.

Previously known as Wholesome Sweeteners, the company successfully debuted its rebranded logo and packaging in March. Since then, its colorful pouches and bottles have been shipping to grocery stores around the country. Expo visitors will be able to sample any of the company's sweeteners, including its newest products Organic Coconut Palm Syrup and Organic Pancake Syrup.

The company is launching a new brand advertising campaign that awakens the imagination. In a series of colorful vignettes, the Wholesome! ads portray some of life's sweet moments set against a sugary wonderland backdrop. Some of the scenes include a couple kissing amidst a forest of sweets, children making "powdered sugar" snow angels and ice skaters gliding next to frosted cookie snow banks and candy cane lampstands. Coupled with calls to action like "Sweet the World Off Its Feet" and "Make and Believe," Wholesome! invites consumers to make its simple and pure products a part of whatever their hearts are dreaming about this year – sweet moments, sweet treats or just a sweet life. The ads will begin running September 21 and will run through December in print, digital, video and mobile mediums.

Wholesome! will be spotlighting some of its newest products at Expo East, including Organic Coconut Palm Syrup and Organic Pancake Syrup at the booth. Organic Coconut Palm Syrup is a low glycemic, natural sweetener made from the nectar of the coconut palm tree flower. Its caramel flavor and honey-like consistency make it a deliciously sweet topping on oatmeal and pancakes, and it can also be used in baking. It's also a great sweetener in coffee and tea and a common ingredient in Asian dishes. Organic Pancake Syrup is the first to be made with organic sugar in place of high fructose corn syrup.