Hostess, Carl’s Jr. team up on Ding Dong ice cream sandwich
Hostess Brands L.L.C. has teamed up with CKE Restaurants Holdings, Inc. to offer Hostess Ding Dong Ice Cream Sandwiches at CKE’s Carl’s Jr. restaurants. The dessert features a chocolaty Ding Dong snack cake, split in two and sandwiched around vanilla ice cream.
“Carl’s Jr. is unique in that we use premium, hard-packed vanilla ice cream to make our hand-scooped ice cream shakes and malts, which also gives us the opportunity to make some pretty awesome hand-scooped ice cream sandwiches,” said Brad Haley, chief marketing officer of Carl’s Jr. “Since starting with Oreo Cookie a few years ago to, most recently, the Strawberry Pop-Tart Ice Cream Sandwich, we’ve introduced some pretty imaginative creations using the real vanilla ice cream that we scoop out of tubs by hand, and it’s pretty fun to dream up new ones that no one has thought of before. After looking at many other options, Hostess’ iconic Ding Dongs, with their chocolate-coated, cream-filled cakes, made the most delicious ‘carrier’ for our latest ice cream sandwich. We make our Hostess Ding Dong Ice Cream Sandwiches inside the restaurants every day, with premium vanilla ice cream that we hand-scoop from the tub, just like you’d get at an ice cream shop.”
Ellen Copaken, senior director of marketing at Hostess, called the Ding Dong Ice Cream Sandwich “a delicious and innovative collaboration between two of America’s favorite brands.”
“It’s a wonderful example of how Hostess treats, while delicious on their own, can be used to make an entirely new and unique creation,” Ms. Copaken said.
The Hostess Ding Dong Ice Cream Sandwich is available for $1.49. Prices may vary by location.