Dawn Tasting

Dawn Food Products, licensee of Weight Watchers Sweet Baked Goods, is bringing back its Tasting Is Believing Challenge, which allows consumers to purchase a tasty treat from the Weight Watchers Sweet Baked Goods line and if they don't love it, they get their money back. Those who do love it are encouraged to share it and spread the delicious news.

"We surprised consumers recently at a local coffee shop, revealing the great tasting treat was actually Weight Watchers Sweet Baked Goods," said Jamie Dittenber, Brand Manager for Dawn Food Products. "Now, we're challenging everyone to taste a Weight Watchers Sweet Baked Good and believe for themselves how delicious they really are."

Weight Watchers Sweet Baked Goods took over local premium Boulder, CO coffee shop, The Cup, and replaced all the baked goods with a delicious variety from Weight Watchers Sweet Baked Goods, including the decadent Salted Caramel Brownie Bliss. Consumers were offered a free sweet baked good and were shocked when they were told that Weight Watchers Sweet Baked Goods was responsible for the delectable treats.

They provided descriptions such as "delicious" and exclamations like "get out" when they were told the products were from Weight Watchers Sweet Baked Goods. One customer said, "It was a great treat and just enough," while another said, "I definitely didn't think that was from a package."

Consumers can join the Tasting Is Believing Challenge from April 1 to May 31, 2015. Complete details and real consumer reactions from the coffee shop takeover are available at TastingIsBelieving.com.  

Weight Watchers Sweet Baked Goods products can be found at grocery retailers nationwide for a suggested retail price starting at $3.29.

About Weight Watchers Sweet Baked Goods
The Weight Watchers Sweet Baked Goods lineup consists of Salted Caramel, Mint Chocolate, Triple Chocolate, and Peanut Butter Brownie Bliss®, Chocolate, Lemon, Carrot and Red Velvet Creme Cakes, Chocolate Brownie, Coffee Cake, Cookies and Muffins. With emphasis placed on great taste, Weight Watchers Sweet Baked Good products help consumers enjoy the sweeter side of life in a portion-controlled offering. Dawn Food Products, licensee and manufacturer of Weight Watchers Sweet Baked Goods, is a family-owned bakery supplier based out of Jackson, Michigan.

WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC. WEIGHT WATCHERS for services and PointsPlus are the registered trademarks of Weight Watchers International, Inc. Trademarks are used under license by Dawn Food Products, Inc. ©2015 Weight Watchers International, Inc. All rights reserved.