Amazon dips foot into food delivery in L.A.
Amazon.com, Inc. has announced that Prime Now, the company’s one-hour delivery service, has expanded in Los Angeles to include food delivery from local restaurants, including Umami Burger, Baby Blues BBQ, Wokcano, Hurry Curry of Tokyo, Feast from the East, and John O’Groats Restaurant. With the announcement, Amazon’s Prime members in Los Angeles will have access to delivery from local restaurants, as well as from tens of thousands of items from Amazon and local stores such as Sprouts Farmers Market, Bristol Farms, Sprinkles Cupcakes, Erewhon Organic Grocer and 99 Ranch Market.
Prime members in Los Angeles will be able to use the Prime Now mobile app to view participating restaurants, browse menus, place orders, track the status of their delivery, and watch in real time as an Amazon delivery driver travels from the restaurant to their delivery address. Food is delivered in an hour or less.
“Los Angeles is known for great local restaurants with cuisines from around the world,” said Gus Lopez, general manager, Amazon Restaurants. “We’re excited to offer Amazon Prime customers in Los Angeles a fast and convenient way to enjoy some of the city’s best restaurants without having to stand in line or brave the traffic.”
Prime members may visit amazon.com/primenow to enter their zip code and see if Prime Now is available in their area. In zip codes where restaurant delivery is available, customers will see “Restaurants” on the home page.
“Restaurant delivery on Prime Now makes it possible to enjoy Umami Burger even if you don’t have time to swing by and pick it up yourself,” said Meghan Dwyer, Umami Burger. “With just a few taps of the phone and the Prime Now app, customers can order their favorite menu items, like our original Umami burger and truffle fries, and have it delivered right to their door in less than an hour.”
Amazon said its restaurant delivery on Prime Now will feature transparent pricing, with no menu markups or hidden service fees. Delivery on all orders is free for a limited time, the company said.
Amazon did not say whether it plans to expand the service into more cities in the future.