Oreo Brand

Oreo cookies top this year's list of Kids' Most Loved Brands, according to findings from the 2015 Young Love study of over 7,000 kids and their parents. Oreo beats out last year's #1 brand, iPad, as well as iconic powerhouses such as Disney, McDonald's, and Netflix. Oreo also ranks #3 among moms this year, making it the most powerful family brand of 2015. 

Oreo owes its success to four key elements: heritage/nostalgia, great taste, seemingly-unending product innovation, and a fresh marketing campaign that leverages the brand's interactivity and resonates with American families. The study also points to the shareable moments the brand creates within families at a time when contemporary kids and parents are eager to reconnect. 

Among the tens of thousands of open-ended responses in the Young Love study, an 11-year-old girl summarizes: "I love Oreo because they are fun and taste good with milk, and I love my dad's milkshakes with them." "Oreo is something fun I can have with my kids. I always loved Oreo as a kid," a mother of a 9-year-old boy adds.

Wynne Tyree, president of Smarty Pants market research firm that conducts the annual study continues, "It's a reminder that Oreo has done a great job of not only creating a cookie, but owning an experience."  

 

TOP 25 KID BRANDS, 2015

RANK

BRAND

KIDFINITY SCORE

1

OREO

880

2

M&M'S

863

3

Netflix

857

4

iPad

856

5

Hershey's

856

6

Doritos

850

7

YouTube

844

8

Disney

843

9

Lay's

839

10

Cheetos

839

11

Reese's

839

12

Skittles

838

13

Nickelodeon

833

14

Minions

832

15

McDonald's

830

16

Kit Kat

825

17

Chips Ahoy!

824

18

Crayola

823

19

Goldfish

822

20

Pringles

820

21

Toys"R"Us

818

22

Disney Channel

817

23

Apple

817

24

Fruit Roll-Ups

816

25

Xbox

813