Nielsen Consumer

The following are highlights from Nielsen's Holiday Spending and Black Friday/Cyber Monday forecast:

MOVE OVER, BLACK FRIDAY – CONSUMERS PREFER SHOPPING ON CYBER MONDAY

  • 85% of consumers are skipping Black Friday this year, part of a 4 year downward trend.
  • Nearly 50% of consumers say they will shop online this Cyber Monday, a 16 point increase from 2012.
  • 51% say they will do their Black Friday shopping online – Black Friday might be merging with Cyber Monday as consumers search for deals in comfort.
  • Big ticket items top the list such as electronics like phones, computers, laptops, iPads and eReaders (70%), apparel (59%) and toys (46%).

 

TIS THE SEASON TO BE FISCALLY CAUTIOUS:  HOLIDAY SPENDING FORECAST

  • Nearly a quarter (22%) of US consumers report that they have already started their holiday shopping.
  • US consumer sentiment is at its highest point in 5 years: 98 on the Nielsen Consumer Confidence Index but consumers are still feeling the sting of the recession and of rising inflation.
  • Nielsen expects a marginally stronger holiday shopping season in 2013 compared to 2012.
  • The majority of holiday spending is expected to be between $250 to $500 this season, consistent with 2012 spending.
  • Gift Cards, Tech Products, and Toys are expected to be top sellers this holiday season.

 

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