Urbanspoon and the James Beard Foundation collaborate
Urbanspoon, the leading mobile restaurant discovery application and reservation management system, and the James Beard Foundation, a non-profit organization whose mission is to celebrate, nurture and preserve America's diverse culinary heritage and future, announced a collaboration to promote further awareness of both organizations among the culinary community. Urbanspoon will support high-profile James Beard Foundation events and leverage James Beard Foundation Awards Content, enabling Urbanspoon users to make the most informed restaurant choices.
"Urbanspoon has become a leader when it comes to making educated restaurant decisions on the go, and we are thrilled to have Urbanspoon's support of the James Beard Foundation," said Susan Ungaro, James Beard Foundation President. "Now, Urbanspoon users can select restaurants by James Beard Foundation Restaurant and Chef Award nominations and wins, bringing millions of new diners to restaurants in the James Beard family."
Urbanspoon to be a James Beard Foundation Awards Sponsor: Urbanspoon will serve as a supporting sponsor for the James Beard Foundation Awards on May 7, 2012. The red-carpet event, held at Avery Fisher Hall, will feature an Urbanspoon lounge where guests can experience the latest Urbanspoon reservations technology firsthand.
James Beard Foundation Restaurant and Chef Award Winners and Nominees Integrated into Urbanspoon App: Urbanspoon has integrated industry recognition from the James Beard Award Restaurant and Chef categories into its newly released iPhone app, which enables users to get the most comprehensive view of a restaurant experience. Diners can filter restaurants by 22 years of James Beard Award Restaurant and Chef Winners and Nominees in order to uncover well-known or hidden gems in their area.
"The James Beard Foundation is akin to the Academy of Motion Picture Arts and Sciences in the food world, and we couldn't be more honored to support their work and network of food service professionals," said Kara Nortman, SVP of Consumer Businesses, CityGrid Media. "In addition to helping drive awareness of the Urbanspoon brand among the best and most talented in the restaurant community, the partnership enables us to provide nominee and winner content from the past 22 years of the James Beard Foundation Awards data which will provide our users an even better and more informed restaurant discovery experience."