Caribou Coffee's Canela and Cross Fox Espresso arrive in time for spring
Caribou Coffee Company, Inc. announced the introduction of the newly branded Cross Fox Espresso and special limited-time-only Cafe Canela handcrafted beverage, both intended to provide fans with a distinctive Caribou Coffee experience.
As a leader in trend-forward flavor creation, Caribou Coffee is once again focusing on best-in-class new products with these two distinctive offerings for the adventurous and sustainable coffee drinker. Featuring caramel and sweet cocoa notes, the creamy Cross Fox Espresso will continue to provide the signature Caribou espresso taste that fans have come to know and love, while the new Cafe Canela, made with Cross Fox Espresso, will turn the traditional latte on its head with unique flavors such as cinnamon and orange zest.
To celebrate the coffeehouse classic espresso, Caribou Coffee is also kicking-off its "Morning Receipt for an Espresso Treat" program today by offering customers the ability to show their morning receipt after 2 pm to receive a 50 percent discount off any Cross Fox Espresso drink. Participating Caribous will also accept morning receipts from other coffeehouse espresso purchases during the promotion period, April 9-13, 2012.
"At Caribou Coffee, we understand that espresso is a critical part of any coffeehouse and we apply the same artisan craft-roasting technique to create our espresso as with all of our coffees," said Alfredo Martel, senior vice president of marketing and product management. "To develop our classic espresso, we are diligent about sourcing the best beans for a blend that can be enjoyed both as a shot and as part of a drink, so we're thrilled to announce the newly branded espresso and exclusive Cafe Canela, and to reward our most loyal fans with both an exciting new flavor and a deal on their afternoon pick-me-up."
In light of Caribou Coffee's January 2012 announcement that it is the first major U.S. coffeehouse to source all coffee and espresso from Rainforest Alliance Certified farms, both drinks will carry the 100 percent Rainforest Alliance Certified seal. Cross Fox Espresso is a permanent product at Caribou Coffee and the handcrafted Cafe Canela drink will be offered through May.
For more information about Caribou Coffee or this exciting offering, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.