Qzina Specialty Foods, the premier importer and distributor of specialty chocolate, pastry and dessert ingredients in North America, has appointed Morgan Marketing and Public Relations, LLC, an Irvine-based full-service marketing and public relations firm, as its agency of record. The agency will provide a wide scope of media relations and marketing support in an effort to create brand awareness, grow Qzina’s customer development program, as well as support the grand opening of its world-class chocolate and pastry institute in Orange County.

“Morgan Marketing’s expertise in the food service industry is very important to us as we grow and evolve our brand,” said Laina Malnight, marketing coordinator, Qzina Institute of Chocolate & Pastry. “We’re excited to work with this creative team to assist us with customer development and establish the new Qzina Institute as a resource for chefs, where they can come to be inspired and explore different techniques for chocolate and pastry making.”