Michaels Valentines

Michaels, the arts and crafts retailer known for inspiring creativity with thousands of DIY projects for all skill levels, is sharing the top crafts identified by its customers who re-pinned their favorite Valentine's project ideas found on Michaels' Pinterest boards.

Among visitors to Michaels' Pinterest boards, the most popular Valentine's projects include Valentine block letters, a cupcake liner wreath and a Valentine's treat bag. Those projects have been re-pinned hundreds of times as customers look to the Michaels Pinterest page for inspiring ideas to surprise and delight their loved ones with a heartfelt, handcrafted Valentine's project.

"Michaels is all about inspiring creativity through our social media channels as well as in our stores," said Michaels Director of Digital and Social Marketing Robert Freeman. "We love that our customers are finding and sharing Valentine's inspiration on Michaels' Pinterest boards and re-pinning their favorite craft ideas."

Pinterest is the second fastest growing site on the Web, according to comScore, and Michaels is putting the popular new social media site's "vision board" format to good use not only for Valentine's Day but for other craft projects as well. Michaels and its customers are sharing ideas for DIY gifts, cards, treat bags and decorations on its Pinterest boards, as well as on Michaels.com and through in-store events and classes in all 1,060+ stores.

Example:

Bake fun-filled sandwich cakes with the Wilton 12-Cavity Heart Shaped Whoopie Pan. Add your favorite filling and a few candy trims and let the celebrating begin.

Make Chocolate Whoopie Pies according to pan instructions (two needed for each sandwich pie). Bake and cool.

Prepare filling recipe on Whoopie Pan Label and spread on bottom sandwich piece with spatula.

Position top sandwich piece. Roll side of cake in Valentine Nonpareils.

Attach icing decoration to top with dot of pie filling.