IDDBA Research

Innovative ideas from all aspects of business are of interest to supermarkets, food manufacturers, brokers, distributors, and others. The International Dairy-Deli-Bakery Association (IDDBA) commissioned Datassential to study innovation in relation to new shopper technologies, social media, new food trends, nutrition, and a host of other areas.

Consumers were asked to provide feedback on more than 190 innovative concepts, products, and ideas. We used three primary data sources as the basis for the study:

Over 3,000 consumer surveys

Interviews with 20 experts from a pertinent range of fields (technology, food, etc.) with insights on potential innovations for in-store dairy, deli, bakery, cheese, and prepared foods departments

A review of notable food / flavor trends via Datassential's MenuTrends system, which tracks over 1 million items from more than 6,000 distinct North American restaurant concepts

$395 for IDDBA members; $795 for nonmembers.

Email IDDBA to order your copy today. Research will be available in September.