Expo Comida Latina, held August 28-30, 2011 at the San Diego Convention Center in San Diego, CA, is North American’s only trade event featuring new and traditional authentic Hispanic, Mexican and Latino flavors from around the globe.  Over the three-day event, hundreds of exhibiting companies will launch their latest product trends, product lines or services.
“Expo Comida Latina is the place where buyers can expect to find the latest trends and new products in the Hispanic/Latino food and beverage category,” says, Liz Plizga, Expo Comida Latina show director.  “This year, over 75 percent of our exhibitors will have new products on display.”

From Latin smoothies to hand harvested clams from Chile to magic cakes, there will be something for everyone’s palate on the menu at Expo Comida Latina.
See some of this year’s highlighted products:
Licuados from La Vaquita
These “Latin smoothies” are inspired by the beverages sold by street vendors in many Latin American countries.  Made with low-fat milk, Licuados are great breakfast drink or mid-day liquid snack.  Introducing three new flavors: Naranja (orange), Dulce de Leche (Mexican caramel) and Horchata de Leche (rice, cinnamon and vanilla).
Cream Cheese Cake from Cinderella Cheesecake Co.
Cinderella Cheesecake is launching two new flavors at the show: Mango cheesecake and All Natural Plain cheesecake with no sugar added and transfat and gluten free.
Mama Linda from Escalon Premier Brands
The Mama Linda brand offers the finest tomatoes grown by Escalon’s expert farmers. The tomatoes are 100% steam peeled, with no added citric acid and come in two varieties: Ground Tomatoes in Light Puree and Chopped Tomatoes in Juice.
Magical Cakes from Goldilocks
Magical Cakes combines the technology of Augmented Reality and QR codes to bring you a cake like no other. A QR code is seamlessly integrated into the design of delicious cakes and when the code is scanned with an iPhone or iPad a 3D scene appears.
Herbal Infusions from Nuestra Salud
Nuestra Salud presents its extensive line of over 40 herb infusions. Each infusion is carefully selected and unique for their distinct flavor, aroma and health benefits.
These new products, and others, will be on display in the New Product Lounge during Expo Comida Latina,www.expocomidalatina.com, taking place August 28-30, 2011 in San Diego.  Expo Comida Latina is a trade event focused on bringing authentic, specialty, gourmet and mainstream products from around the globe to retail and foodservice buyers looking to meet the demand of today’s Hispanic American U.S. population.
Expo Comida Latina is produced by Diversified Business Communications.  Diversified Business Communications, based in Portland, Maine, US provides information and market access through face-to-face events, magazine publishing, and online resources on four continents. Diversified serves a number of industries including: health care, seafood, food service, natural and organic, commercial marine, and business management. Diversified operates divisions in Australia, Hong Kong, India, the UK and Canada. For more information, visit:www.divbusiness.com