New Whole Living Smoothies App

Martha Stewart Living Omnimedia, Inc. and Callaway Digital Arts today announced their new Whole Living Smoothies App for iPad is now available on the App Store. Launching just in time to beat the heat this summer, the app offers 60 easy-to-follow, original recipes for refreshing smoothies—available in five themed bundles—and provides detailed nutritional information, how-to videos and more.

"The Whole Living Smoothies App is a great how-to resource for anyone wanting to eat more healthfully, including athletes seeking to boost energy, busy moms searching for a healthy meal-on-the-go, or poolside loungers looking for a way to restore and cool off," says Alex Postman, Editor-in-Chief of Whole Living magazine.

"We've guided users in baking mouth-watering cookies and mixing delicious cocktails, and now we're showing them the healthy route with Whole Living Smoothies," says Callaway Digital Arts Chief Executive Officer Nicholas Callaway. "Together, MSLO and Callaway have created another stunning, useful app that reinvents the cooking experience."

Features of the Whole Living Smoothies App include:

• Three themed smoothie recipe bundles: 
    o "Essential": Quick and easy energizing favorites that only call for a few ingredients 
    o "Meal-in-a-Glass": Ultra-satisfying drinks loaded with protein and fiber that make for a balanced liquid breakfast, lunch, or even dinner 
    o "Allergen-Free": Clean and satisfying blends that avoid common allergens such as nuts, soy, dairy, and wheat

• Two additional themed bundles of 12 smoothie recipes available through In-App Purchase: 
    o "Weight Loss": Flavor-packed options that curb cravings with less than 200 calories per serving 
    o "Detox": Antioxidant-rich fruit and veggie combos, flavored with purifying herbs and spices

• Complete nutritional information for each recipe

• Comprehensive glossary of smoothie ingredients

• A roulette-style recipe finder that lets users search by main ingredient and type of smoothie (such as fruit, dairy, or tofu)

• Ability to share favorite smoothie recipes via e-mail and Facebook

The Whole Living Smoothies App is available for $1.99 from the App Store on iPad or at www.itunes.com/appstore/. The introductory offer includes the "Essential", "Meal-in-a-Glass" and "Allergen-Free" bundles. Additional themed bundles, including "Weight Loss" and "Detox", are available for $0.99 each through In-App Purchase.