Hobart

Hobart has announced the launch of “Get Back to Scratch,” an initiative to unite the passion that comes from bakers, foodservice providers, grocers, restaurateurs and consumers supporting food made with fresh ingredients and hard work.

The movement plans to offer professionals and consumers alike the opportunity to join the cause, spread the word and share their passion for scratch-baked goods. It will allow baking and culinary professionals the opportunity to promote their businesses, institutions and signature dishes; gain positive community awareness and visibility; enhance customer loyalty; drive sales; and connect with their peers and customers. Consumers can also participate in the interactive and entertaining Get Back to Scratch online community, benefiting from quick access to local bakers and the quality foods and baked goods that they provide.

“Scratch bakers are some of the most passionate people on the planet,” said Christina Tosi, Momofuku Milk Bar. “This movement will give us all an opportunity to connect with each other, share our passion with the rest of the world, and teach others about the importance and benefits of baking and cooking from scratch.”

The heart of the initiative features a new online community composed of a Web site (GetBacktoScratch.com) as well as various integrated social media initiatives.

New Get Back to Scratch Web site

Hobart is launching a new online scratch baking community (GetBacktoScratch.com). The site is to serve as an easy-to-use and entertaining resource for professionals to access information, connect with the Get Back to Scratch community, participate in contests, promote their businesses and share the importance of scratch baking and cooking. The Web site features an online directory and network of professionals, entertaining videos, a scratch baking blog, integrated Twitter (@Back2Scratch) and Facebook (Facebook.com/getbacktoscratch) feeds, scratch baking and cooking resources, and insights and tips from scratch cooks and bakers. For more background on the initiative or to join the movement, visit GetBacktoScratch.com.

About Hobart

Hobart is the world leader in commercial food equipment and service for the foodservice and grocery industries. A 2010 ENERGY STAR® Sustained Excellence award winner and an ENERGY STAR partner since 2008, Hobart manufactures products for warewashing and waste handling; food preparation; Baxter bakery; cooking; weighing, wrapping and labeling systems; and Traulsen refrigeration. With the only factory-trained and dedicated service organization in the industry, Hobart technicians are close by to install, maintain and service equipment. To learn more about Hobart, visit www.hobartcorp.com.