New generation of chocolate PEEPS

This Easter, PEEPS are going where no PEEPS have gone – to offer fans an unsurpassed chocolate experience. Mixed with, or dipped in, rich milk or dark chocolate, NEW PEEPS PEEPSTERS and PEEPS Chocolate-Dipped Chicks will captivate fans.

PEEPS PEEPSTERS will offer a high quality chocolate experience with luscious layers of quality milk or dark chocolate enveloping a marshmallow-flavored creme center. Individually wrapped to create a unique and delicious, new bite-sized indulgence, they are available in 11 oz. bags of milk or dark chocolate.

PEEPS Chocolate Dipped Chicks: The iconic yellow chick that has been around for over 56 years has a wonderful new look and taste. Just Born has taken the beloved and classic PEEPS Chick shape, taste and texture and dipped it in creamy milk chocolate or rich dark chocolate. PEEPS Chocolate Dipped Chicks will allow fans to connect with their past while experiencing the newest, scrumptious PEEPS treat. Each package contains three PEEPS Chocolate Dipped Chicks.

Brian Bachrach, Senior Brand Manager for Seasonal Brands and New Products at Just Born, commented, "We know that consumers will be excited as NEW PEEPSTERS and PEEPS Chocolate Dipped Chicks take PEEPS appeal to a new level. The taste of our PEEPSTERS will delight PEEPS fans and, an entirely new audience – chocolate lovers!"

Additional Just Born Easter Treats Include:
• PEEPS Chocolate (milk or dark) Covered Marshmallow Chicks available in individually wrapped packages.
• PEEPS Chocolate Mousse Flavored Marshmallow Bunnies available in Take-Home packages.
• PEEPS Sugar-Free Yellow Chicks available in Count-Good packages.
• PEEPS Chicks and Bunnies available in a wide array of colors and package sizes.
• HOT TAMALES Cinnamon Jelly Beans.
• MIKE AND IKE Assorted Fruit and TANGY TWISTER Jelly Beans. 

Visit the NEW PEEPS website to experience exciting PEEPS interaction and fun at www.marshmallowpeeps.com.