KIND Minis

KIND Healthy Snacks introduces huge snack benefits in small sizes with the introduction of KIND minis, new smaller portioned KIND bars made from ingredients you can see and pronounce. KIND minis are a delicious, nutritious, grab-and-go snack available in four varieties: KIND Fruit & Nut Delight, KIND Almond Apricot, KIND PLUS Almond Cashew and KIND PLUS Cranberry Almond.

KIND minis further support KIND’s commitment to craft foods that are KIND to your body, your taste buds and the world. The new smaller bars stand out from other unsatisfying snacks in the 100 calorie range because only KIND minis deliver the optimal combination of all natural fiber, protein and heart-healthy fats that keep people feeling full longer.

“We recognize that people today are more frequently eating on-the-go and we are excited to offer a convenient snack that packs the nutritional benefits of regular sized KIND bars into a few tasty bites,” explains Daniel Lubetzky, founder and CEO of KIND. “The introduction of KIND minis demonstrates the growth and broad appeal of our brand as we continue to work to provide our fans with what they are asking for — more delicious ways to incorporate KIND into their life.”

Like all KIND bars, KIND minis are made with the highest quality whole nuts and fruits and are all natural, low in sodium, gluten free, wheat free, dairy free and non GMO. Each 24 gram bar is less than 115 calories and contains roughly three grams of fiber and three grams of protein.

KIND minis will be packaged in single-flavor 5-pack boxes and will be available to ship to customers nationwide beginning Aug. 2, 2010. Suggested retail price is $6.99 per box (5 bars).

Launched in 2004, KIND Healthy Snacks (KIND) is a natural foods company headquartered in New York, NY, that crafts foods that are “KIND to your body, your taste buds and the world.” KIND won Health Magazine’s “Snack of the Year”, and KIND PLUS won the “Best New Product” Award at Natural Products Expo East in October 2008. Learn more about KIND by visiting online at www.KINDSnacks.com.