Provo Craft Unveils the New Cricut Cake

Interactive multichannel retailer HSN announces the world launch of the Cricut Cake Personal Electronic Cutter from creative technology leader Provo Craft. Building on the tremendous success of its innovative Cricut Personal Electronic Cutter line, Provo Craft developed this unique confectionary cutting machine for bakers and crafters alike. For more information on bakery applications, read this month’s cover story on page 30.

An electronic cutter specifically designed for decorating cakes, cupcakes, cookies and confections, Cricut Cake became available for sale on hsn.com beginning April 12, with the official launch on HSN on April 14.

"Launching new innovations like Cricut Cake on HSN gives us the perfect platform to educate, market and sell our products to a highly engaged consumer," states Provo Craft Chief Marketing Officer Matt Wilburn.

The Cricut Cake is an easy-to-use personal electronic cutter designed to cut gum paste, fondant and other edible materials, while providing precise, professional-looking results every time. Accompanied by the Cricut Cake Basics cartridge, featuring hundreds of images for cake decorating, the Cricut Cake is designed to work with pre-existing Cricut cartridges as well as Provo Craft's Gypsy and Cricut Design Studio software. The wide array of shapes, fonts and designs found on compatible cartridges makes the Cricut Cake perfect for all culinary decorating occasions, including birthdays, graduations, weddings and holidays.

The machine is similar in design to the existing Cricut cutting machine. However, specific modifications have been made; stainless steel dials, trim, cutting blade and roller, to make it safe for use with food. Additionally, the keypad features a full silicone cover to protect the screen and allow for easy clean-up.

The HSN-exclusive bundle includes the Cricut Cake, a 12x12 food safe mat, cartridge skirt, cleaning brush, blade cleaning basket, Cake Basics cartridge, the Elegant Cake cartridge as well as icing sheets. The bundle will retail for $429.95.

Cricut Cake’s suggested retail price is $399. For more information, visit www.cricutcake.com. For show times and more information about the Cricut Cake, visit www.hsn.com.

Fire Destroys Cakegirls Building in Chicago

On March 29, an early-morning fire that started in a second-story apartment building destroyed the popular Cakegirls cake shop in Chicago’s Lakeview neighborhood. News reports said the fire caused the roof to collapse, and fire officials determined the building, where Cakegirls was located on the ground floor, was a total loss.

According to reports, the Cakegirls owners and sisters Mary and Brenda Maher estimated they lost about $70,000 worth of baking and decorating equipment in the fire at 2207 W. Belmont Avenue. They did have insurance.

The Cakegirls owners wrote in a March 29 post on their website (www.thecakegirls.com) that “they are truly overwhelmed by the outpouring of emotion and support from our business.” They posted a temporary address (Cakegirls, 1658 N. Milwaukee Ave. #172, Chicago, IL 60647) and said proceeds from the sale of Cakegirls T-shirts will be used to help their employees bridge the gap while trying to rebuild. The award-winning cake decorators founded Cakegirls in 2000.