Krispy Kreme Europe
Krispy Kreme announced a partnership with the Army & Air Force Exchange Service (AAFES) that will bring its one-of-a-kind sweet treats, including its signature Original Glazed donuts, to U.S. military bases throughout much of Europe.
“Working with name brands like Krispy Kreme helps us deliver a taste of home to service members, wherever they are called to serve.”
Through a licensing agreement, AAFES’ largest production plant in the world in Gruenstadt, Germany will produce and distribute fresh Krispy Kreme products daily to the troops and their families at U.S. military bases in Germany, Belgium, Bulgaria, Greece, Italy, the Netherlands, Portugal, Turkey, and the United Kingdom.
"We are excited to be able to further penetrate the European market through this unique channel,” said Dan Beem, Krispy Kreme President, International. “We are honored to be working with AAFES to ensure American troops and their families get the same great-tasting Krispy Kreme products they would get in any of our shops around the world, made and delivered fresh to them daily.”
A team of master bakers at the Gruenstadt production plant will use Krispy Kreme’s proprietary doughnut-making equipment and ingredients to produce a wide variety of Krispy Kreme’s signature iced, filled and other donut offerings. The bakery currently supplies more than 200 American-branded products made from scratch daily to authorized shoppers at military bases throughout Europe, Iraq and Afghanistan. Each product is identical to those service members, Department of Defense civilians and their families find in the United States, down to the packaging, recipes and ingredients.
”We are committed to delivering experiences military families would expect to find in the United States,” said Rich Pickering, Exchange Vice President, Food, Fuel and Theater Operations. “Working with name brands like Krispy Kreme helps us deliver a taste of home to service members, wherever they are called to serve.”