This summer, think beyond the obvious warm-weather themes and take full advantage of all of the merchandising opportunities available to you. Use the following ideas as springboards to really make your products move.

June
Month-Long Celebrations: 
    National Candy Month 

    National Dairy Month 
    National Fresh Fruit and Vegetable Month 
    National Iced Tea Month 
    National Turkey Lover’s Month

Day-Specific Holidays: 
    9: National Strawberry-Rhubarb Pie Day 
    10: Herbs and Spices Day 
    11: National German Chocolate Cake Day 
    12: National Peanut Butter Cookie Day 
    14: Flag Day and National Strawberry Shortcake Day 
    16: National Fudge Day 
    17: National Apple Streudel Day 
    18: International Picnic Day 
    20: Father’s Day and National Vanilla Milkshake Day 
    21: First Day of Summer 
    22: National Chocolate Éclair Day 
    25: National Strawberry Parfait Day 
    26: National Chocolate Pudding Day 
    29: National Almond Butter Crunch Day 
    30: National Ice Cream Soda Day

July
Month-Long Celebrations: 
    National Ice Cream Month 
    National July Belongs to Blueberries Month

Day-Specific Holidays: 
    1: Creative Ice Cream Flavor Day 
    4: Independence Day 
    3: National Chocolate Wafer Day 
    5: National Apple Turnover Day

Check back soon because there are many more to come!