Hopping into Easter with Products and Promotions
Bakeries have already begun preparation with products and specials being announced. One of the most popular bakery items this time of year is hot cross buns. These rolls have been an Easter season tradition dating back hundreds of years. They symbolize devotion and have a religious component in that they are marked with a cross made of icing.
Dewey’s Bakery in Winston-Salem, North Carolina announced the return of its popular hot cross buns earlier in February. It was a way to get a jump on the religious holiday for sure, but also added a delicious fruit-and-yeast aroma to its store that customers can’t resist. Although they are ideal for purchasing fresh in the store, Dewey’s also makes its hot cross buns available for shipping throughout the country.
Aside from products, your bakery can also run promotions to get more customers in the door this season. Family-focused events such as Easter egg hunts, photos with an Easter Bunny, and Easter egg or Easter dessert decorating can provide an interactive and fun element to your business.
One of the most important preparations, as with any holiday or season, is to start with announcements as early as possible. You can post photos of colorful Easter desserts or special Easter baskets filled with cookies or other sweet treats from your bakery on Facebook, Twitter, Instagram, and Pinterest to generate interest.