From Neighborhood Bakery to Household Name
Valastro keeps a hectic schedule, whether it involves speaking as headliner at the Americas Cake Fair in Orlando, Florida, or opening his newest Carlo’s Bakery in Santa Monica, California. You’d think he might not find time to make many cakes nowadays, but baking is in his blood.
He first learned to bake cakes from this father at their family business — founded in Hoboken, New Jersey, in 1910.
“I really do love making cakes. It’s not just for TV,” he exclaims. “It relaxes me. Whenever I’m kind of grumpy, my assistant usually says, ‘Go make a cake!’ because she knows it’ll completely change my mood.”
His inspirations for cake innovation are many. “I see a fabric I find cool or the way the clouds are against the sunset when I’m driving home from the office, it sparks something in me and makes my mind wander and I start thinking: What would that color taste like? How can I replicate this pattern on fondant?”
Carlo’s Bakery was catapulted from a Hoboken-based neighborhood bakery to a household name through the public’s fascination with the over-the-top cakes produced by Valastro and the success of TLC’s hit series, “Cake Boss.”
Valastro considers “Cake Boss” to be the greatest success of his career — “taking that leap, making that decision to put it all out there, that’s it right there. Never looked back.”
Looking forward, he wants to continue expanding the bakery’s presence around the world. “I want to go international. The show airs internationally and I do have a bakery in Brazil, but I want to figure out a way to give other continents and cultures a piece of Hoboken. Give me five years. It’s going to happen.”