Customers Want S'more Desserts This Summer

As we head towards the Fourth of July and the heart of the summer, our dessert tastes change. Ice cream will always be one of the most in-demand products in its variety of formats, but another summer taste that has maintained popularity for decades and continues today is s’mores. The mouthwatering taste of s'mores has made its way to all sorts of desserts in recent years, and the bakery is a great showcase for it.

Many bakeries nationwide have products that feature the s’mores flavor. For example, one of the most popular items at Buttercream Bakeshop in Washington, D.C. is a treat that has layers of buttery graham, fudgy ganache and rich honey meringue. It has become a big hit on Instagram and makes for a delicious grab-and-go option.

Magnolia Bakery has risen to prominence in both the U.S. and abroad thanks in part to its famous banana pudding. While the traditional flavor has always been highly requested among customers, one of the newest offerings from Magnolia promises to be a summer success. As part of the bakery’s “Summer Bananza,” it is releasing a new banana pudding flavor every month. In August, just in time for National S’mores Day, a new s’mores flavor will debut. It will have layers of chocolate pudding, graham crackers, marshmallow fluff, marshmallow, bananas, and chocolate shavings.

The s’mores flavor can even be added to food mashups for even greater enjoyment. Ever since the Cronut was invented in 2013, bakeries and pastry shops have looked at ways to take it to new levels. One such innovation was the S’mores Cronut, introduced by the Donut Pub in New York City. The donut shop has managed to stay in business for over 50 years by offering new gourmet products such as this croissant/donut hybrid topped with chocolate, marshmallow, and graham cracker.

To say that warm, chocolatey, gooey s’mores are in high demand would be an understatement. As consumers look to make s’mores in new ways by substituting different ingredients in them, your bakery can find new ways to add the classic s’mores taste to new products. Not only will your customers take notice of the innovation, they will appreciate the deliciousness and satisfaction that comes with it.