New Product Success: Cookie Donuts
Image courtesy of Dunkin' Donuts
Cookies and donuts are popular sweets for the holidays, and America’s largest donut chain was up to something unusual this season with the introduction of cookie-inspired donuts.
To ring in the holidays, Dunkin’ Donuts introduced two fun new donuts featuring the tastes of traditional seasonal cookies: Frosted Sugar Cookie Donut and Gingerbread Cookie Donut.
The company also unveiled new Peppermint Mocha and Brown Sugar Cinnamon flavored coffee beverages. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running, and the company has more than 12,400 restaurants in 46 countries worldwide.
The Frosted Sugar Cookie Donut features a frosted donut with cookie dough flavored filling, topped with crumbled frosted sugar cookies. The Gingerbread Cookie Donut is a caramel frosted donut sprinkled with gingerbread cookie topping. All are available through the end of the holiday season at participating Dunkin’ Donuts restaurants.
Along with the seasonal coffee flavors and new donuts, Dunkin’ Donuts brought guests another tradition: special cups and packaging with a festive design and the simple word, “Joy.” For many years, Dunkin’ Donuts has served coffee in cups featuring the word “Joy” to convey the happiness and spirit of the season. This year’s design incorporated seasonal graphic icons like snowflakes, peppermints, holly leaves and holiday trees to stir up the warm, nostalgic feelings associated with this special time of year.
In addition, Dunkin’ Donuts made a $10,000 donation to Homes For Our Troops and will provide a year’s worth of Dunkin’ Donuts K-Cup pods along with a new Keurig Brewing System to up to 100 veterans who have been or will be provided new specially adapted custom homes by Homes For Our Troops.
Homes For Our Troops is a privately funded nonprofit organization that builds and donates specially adapted custom homes nationwide for severely injured post-9/11 Veterans.
Guests can show their appreciation with a unique military-inspired virtual Dunkin’ Donuts gift card that can be purchased and sent exclusively through the Dunkin’ Mobile App. The gift card design was created for the holiday by Dunkin’ Brands employee and veteran Paul Charboneau, who served as a forward observer in the Vermont Army National Guard.