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Dawn Foods introduces Cake Boss-inspired cakes
BakeMag.com, April 6, 2012
by John Unrein

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Discovery Communications, Inc., the world’s number one, nonfiction media company, announced a licensing agreement with Dawn Foods to create a line of ready-to-sell cakes inspired by the hit TLC series Cake Boss. Accomplished master baker, cake decorator and star of Cake Boss, Buddy Valastro has worked closely with Dawn Foods to create a unique selection of celebration and dessert cakes based on his personal recipes and designs featured on the show.

Coinciding with the highly anticipated return of new episodes of Cake Boss, a selection of buttercream iced cakes will be available this summer at bakeries, grocery stores and warehouse clubs nationwide. This fall, fondant iced cakes will be unveiled, marking the first time fondant has been used in mass production in the United States. The Cake Boss cakes join a hugely successful ready-to-sell cake industry, which makes up an estimated $2.8 billion in sales according to IDDBA, What’s in Store, 2012.

The ready-to-sell cakes and cupcakes will be available year round in an array of designs and flavors. Keeping with Buddy’s time-honored quality and modern innovative techniques, the Cake Boss-branded cakes and packaging will incorporate the old world charm of his renowned bakery, Carlo’s Bakery.

“I have been working hand-in-hand with Dawn Foods to recreate some of my popular designs from the show in local bakeries and supermarkets,” said Buddy. “The ready-to-sell cakes are perfect for fans of the show who want to taste one of my cakes, but may not be able to visit Carlo’s Bakery.”

"We are thrilled to be partnering with TLC and the Cake Boss himself," says Kirk Trofholz, Dawn Foods U.S. Bakery Products President.  "At Dawn we are always looking for innovative concepts to bring value to the in store bakery and this is exactly the kind of thing that gets our customers excited."

Although this partnership is a new venture for all parties, the relationship between Dawn Foods and Buddy Valastro is a longstanding one.  Buddy’s bakery, Carlo’s, has used Dawn Foods as a supplier of high quality bakery ingredients for over 20 years. 

Gearing up for its fifth season, Cake Boss follows fourth generation baker Buddy Valastro and his family-owned business in Hoboken, NJ. The series takes viewers behind-the-scenes of Carlo’s Bakery as Buddy and his Italian family create extraordinary cakes while dealing with the dynamics that come with a family full of larger-than-life characters. Cake Boss returns with all-new episodes beginning this summer on TLC.


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READER COMMENTS (6)
By joe sacco  8/26/2013 6:50:58 PM
MISREPRESENTATION !! Bought a "Cake Boss" cake thinking it was from Carlo's Bakeshop. What a shock to find out it is made in Jackson Mississippi. Especially after in he invested in that factory style bakery in Lackawana. We live in upstate NY so it wasn't out of the realm of possibility that the cake came from NJ. It does look good and I don't plan on returning it. But I wont buy another
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By Shelley Giles  8/19/2013 12:10:34 PM
Just bought a cake boss cake from our church garage sale that was donated by one of your employees. I purchased the cake and saved it for a weekend party and served it there. Everyone was exicted about the cake and asked where I got it. The decorated cake was very eye catching and everone loved the taste. Here is the question everyone of my guest asked...Where can we buy these cakes in the Jackson, MI area? I had 5 couples at my party, word of mouth is spreading fast!
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By ShirleyValentine  4/4/2013 8:50:36 AM
When or where in California are the Cake Boss cakes are or going to be available? According to my search, there are no stores in California currently selling your product.
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By davoud hemayat  3/2/2013 6:28:31 PM
I am going to open coffee shop .I like to know about your product and how much price .
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By The Wilsons  11/26/2012 6:59:01 PM
Just had a Cake Boss cake, a Birthday one for my Son's 10th. WE LOVED IT. Thanks for the great treat. Are there other designs out?
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By Bridget Goldschmidt  4/24/2012 10:57:47 AM
Would you be able to supply a high-resolution .jpg image (at least 300 dpi) of any of these new "Cake Boss"-inspired products? Thanks!
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