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Bloom Stores Introduce New Media Platform
Automated Media Services, Inc. announces the official launch of 3GTV Networks in nine Bloom grocery stores in the Washington D.C. DMA. This pilot program marks the advent of what AMS calls the "Digital Backbone," a first-of-a-kind media platform bringing power and communications throughout the retail store.
BakeMag.com, July 13, 2011
by John Unrein

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Automated Media Services, Inc. announces the official launch of 3GTV Networks in nine Bloom grocery stores in the Washington D.C. DMA. This pilot program marks the advent of what AMS calls the "Digital Backbone," a first-of-a-kind media platform bringing power and communications throughout the retail store.

For years, marketers have sought ways to continue their conversations with shoppers into the store aisles, but have been limited by a lack of infrastructure to support in-store video and digital communications. Over the past 10 years, AMS researched solutions to this challenge, resulting in the development of 3GTV Networks, the first system to make the retail store a plannable media destination. The company not only achieved the goal of extending television into the grocery store, but also launched the first and only in-store digital communications backbone supporting digital messaging at the shelf-edge, 2-way communications, shopper tracking and measurement tools, and a range of future activity anticipated by current consumer behaviors.

"We are poised for what may arguably be one of the industry's most critical transformations as cloud-computing finally takes its place in the physical store," said Bob Wolinsky, AMS Chairman and CEO. "Now, with the development of 3GTV, we are transforming the way marketers connect with shoppers, enabling them to extend their campaigns to the store and capitalize on the long-awaited retail communications revolution."

According to recent Booz & Company studies, shopper marketing is growing exponentially, reaching $35 billion annually. A majority of CPG manufacturers rank shopper marketing as their number one investment, claiming spending increases will exceed 5 percent annually. 3GTV enables continued growth for this sector, by providing marketers and retailers a platform to execute new activities and improve the effectiveness of their overall marketing efforts.


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