The National Restaurant Association announced that Sysco Corporation will serve as a distribution partner of the award-winning Kids LiveWell program, an industry-wide initiative launched by the Association to provide parents with a growing selection of healthful children’s menu choices.
“Sysco’s commitment to the Kids LiveWell program and nutrition overall means families will have even greater access to an expanding number of healthful menu options for children,” said Joan McGlockton, Vice President, Industry Affairs and Food Policy, National Restaurant Association. “This is an exciting and significant step in the Kids LiveWell initiative’s short existence and evidence of the entire foodservice industry’s enthusiasm behind healthy living solutions.”
As a distribution partner, Sysco will create innovative recipes to offer to independent restaurant operators nationwide. “Sysco is assuming a larger leadership role in the area of healthier eating, especially as it relates to our children,” said Bill Goetz, senior vice president of Marketing for Sysco Corporation. “We established a platform to help our customers meet the growing demand for nutritious and ‘good-for-you’ foods and recipes to incorporate into their menu offerings.
“The launch of our Sysco Healthy and Positive Eating, or SHAPE, program presents us with a great opportunity to take a leadership position for foodservice distributors in promoting kids’ health. An exciting part of this is our new alliance with NRA as a distribution partner for the Kids LiveWell program. This will be a true value-add that our marketing associates will bring to our customers, enabling them to readily and easily incorporate pre-approved, nutritionally analyzed recipes into kid-friendly menu offerings.”
As with all Kids LiveWell menu items, Sysco’s recipes will meet nutrition criteria based on leading health organizations’ scientific recommendations, including the USDA Dietary Guidelines. The recipes will be validated by Healthy Dining’s team of registered dietitians.
"The Kids LiveWell program demonstrates to kids and their families that healthy eating can be fun and tasty at the same time. If we teach children how to make healthier food choices, and also equip their favorite restaurants with the tools and resources to serve them accordingly, we are on the right track to making a positive difference,” said Karen Horsley, MS, RD, senior director of Nutrition for Sysco.