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Pop Up Bakery
A new concept in foodservice is emerging.
BakeMag.com, August 20, 2012
by Staff

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Foodservice has gone mobile — from phones to food trucks and anything in between. In cities like New York, food trucks are evolving into “pods” that can actually be relocated by forklift.

And in recent years, “pop up” restaurants have started gaining momentum, with the help of social networking and word of mouth. In major metropolitans like San Francisco and mid-level markets like Kansas City, restaurateurs are “popping” up new concept and themed restaurants on a short-term basis.

A pop-up restaurant is one that is one that appears in a designated location, and only exists for a matter of days. Typically, patrons can only attend a pop-up restaurant by ordering tickets and paying in advance. This way, the operator can use exactly what is needed for the short-term.

Pop-ups, though they come with their challenges that range from health code issues to finding a temporary location, can be the perfect test market when executed properly. Some bakers have dabbled in the pop-up trend, such as Cupcake Yum Yum in Columbus, OH. With the right strategic plan, if you have been thinking about extending your bakery into a bakery-cafe, a pop-up lunch cafe could help you test the waters.


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