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Dawn Food Launches New Microsite
BakeMag.com, Jan. 14, 2013
by Staff

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Dawn Food Products, Inc. is proud to announce the launch of a new microsite, DawnFoodsInsights.com.  A longstanding leader in the baking industry, this new resource is Dawn’s latest endeavor to provide instore bakery customers with insights to make their bakeries a destination for sweet baked goods consumers.

Within the site, customers can benefit from a variety of sales tools available to them at any time on a single convenient online hub. Among the information being shared on DawnFoodsInsights.com are results from proprietary research studies, a product portfolio that contains key consumer insights, and a section devoted to providing business tools that range from decorating manuals to category management tips and videos.  

“Dawn has extensive experience in the baking industry and over the last few years we have invested additional time and resources into understanding the latest trends and how shoppers think about the bakery, says Chip Potter, Vice President, Marketing - US Bakery Products. “As important as understanding the ever-evolving bakery industry is to us, so too is sharing our knowledge and insights with our retailer partners. We hope this microsite is one of many mediums for helping them make their bakeries a destination for shoppers.”

Visit DawnFoodsInsights.com and the recently updated website, DawnFoods.com, for more information.

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